Marketing and Representation in Russia

As the market continues to grow and political stability appears to have been achieved more and more companies are looking to appoint Russian representatives to market and promote their services.

There are some success stories but there are more failures. The points to watch if you are appointing a Russian representative include:-

• If you are appointing a Travel company, do they have experience in selling your destination? Will they promote you to other travel companies or will they be only looking to create their own sales?
• If you appointing a Marketing Agent check if they have special knowledge and experience? Do they have active Internet promotions? How do they represent at events?
• If you are looking to create your own office remember that you will be responsible for a variety of mounting costs if your staff are not self motivated.
• Does your agent have a countrywide coverage or are they just concentrating on specific cities
• Carefully review all costs. You should have a standard representation offer which generally excludes extra costs like postage and exhibition participation

Appointing a Russian representative can be most effective as it will ensure coverage in this market 365 days a year. Their offices can be your local contact and a number of minor difficulties can be solved. However do remember that it is important that you maintain full control of reservations and payments with your marketing company concentrating on Marketing and Promotions.

RTM can highly recommend aiMarketing who have more than 12 years experience in the Russian market. Western management ensures a high level of professional service and a range of Internet and Media affiliations guarantee high coverage with a sensible pricing policy.

Details of aiMarketing can be found on the group site at www.aiGroup.ru